Mash Creative is a design studio that specialises in branding and print media. They have produced quite a few interesting projects which concentrate on typography and logotypes, giving out a clear message by using bold typefaces. I have noticed that such graphics are being used quite frequently throughout a lot of print design in general. One of the projects that stood out most was ‘Rethink’ Royal Mail for ICON magazine project. They have re-branded Royal Mail by simplifying their logo and creating a new typeface, taking the lead of more is less idea. Looking at the current logo and a re-design I am definitely fonder of the new one, because it’s simple and intuitive where as the current logotype is filled with unnecessary detail and colour. Royal Mail should take up the re branding challenge and get up to speed with the 21st century!
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| photos taken from: http://www.mashcreative.co.uk/ |
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